OUR COURSES PROVIDE PRACTICAL INSIGHTS AND VALUABLE KNOWLEDGE INTO SPORTS MANAGEMENT AND THE SPORTS INDUSTRY
WHY THE SPORT EXECUTIVE PATH IS UNIQUE?
Helpful guidance and valued tips are provided to a notoriously difficult and challenging industry.
REAL CASE STUDIES
OUR COMPLETE COURSES
Sports management is the principle of organising and running sports and sports activities. It focuses primarily on the business side of sports but also on how sports can have a positive impact on our lives. In sports management, the economic and social effects of sports are measured and studied.LEARN MORE
DIGITAL AND SOCIAL MEDIA MARKETING IN SPORTS: THE ESSENTIALS
With the fast growth of the internet and the fact that there are now billions of people online, digital and social media marketing have rapidly grown in significance. Today, these platforms can be used in a variety of different ways to improve the image of a brand and help a company to reach its target demographics. In the world of sports, digital and social media have been used to connect fans in their love of their favourite sports, teams and athletes. Sports marketers have also made the most of these platforms to appeal to sports fans and associate brands with major sports teams and sporting moments.LEARN MORE
THE COMPLETE COURSE ON SPORTS SPONSORSHIP
Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue. With the global sports sponsorship industry estimated at being worth more than $45 billion, it’s clear that there is a lot of value for both brands and rights holders in sponsoring sport.LEARN MORE
THE COMPLETE COURSE ON SPORT EVENTS AND FACILITY MANAGEMENT
The global sports industry current growth outstrips that of the GDP growth of most countries. Sports events are a major part of the industry, and as sports have grown, so too have the events. These days, events are bigger, more exciting, and bring in more revenue than ever before. Fans from all over the world tune in to watch some of the biggest sports. Mega-events like the Olympics are bringing in billions of viewers.LEARN MORE
SPORTS MANAGEMENT: GAMEDAY OPERATIONS
For those who love sports and being a part of the action, there are few areas of the sports industry more rewarding than gameday operations. Directly involved in coordinating and organising the efforts of sports teams and organisations, those working in gameday operations play a crucial role in ensuring sports can be seen by a wider audience. The role of gameday operations staff can change a lot, but if you want to work in the field, you’ll have to understand the kind of responsibilities involved and what sort of skills are required to be successful.LEARN MORE
A COMPREHENSIVE GUIDE TO THE BUSINESS OF ESPORTS
Short for Electronic Sports, eSports provide a way for people to prove their video game skills by playing people from around the world. As the industry has grown, so too has the scale and importance of the events. Today, the eSports industry is worth over $1 billion and employs millions of people around the world. The industry has a wide range of different jobs available, and if you’d like to get involved in eSports, it’s important to understand how it operates and what makes eSports such a unique opportunity.LEARN MORE
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MORE SPORTS INDUSTRY COURSES
HOW SPORTS MARKETING CHANGED THE GAME
Sports and marketing have long been entwined, and as the years go by, the connection between the two industries grows stronger. Marketing focuses on building solid connections with the consumer and making sure that the product or service offered provides value to consumers. Meanwhile, sports marketing focuses on building a connection with consumers through sports. Usually, a sports marketer is promoting a product or service towards the fans of a sport, athlete or team. Sports marketing relies on building strong connections with fans who take the place of regular consumers. Fans help to make sports marketing unique, and marketers should pay close attention to fans if they want to be successful.LEARN MORE
A HOW TO START YOUR CAREER IN THE SPORTS INDUSTRY
The global sports industry is worth more than $600 billion and creates millions of jobs around the world each year. In the last few decades, sports have become more accessible for fans which has led to greater interest and higher demand. The growing sports industry means there's now a higher demand than ever for highly qualified professionals who understand the industry and are passionate about sports.LEARN MORE